Conducting Research for Marketing Decisions هذه الدورة تدرس باللغة الإنجليزية

تفاصيل الدورة

Course Description:

This module will enable candidates to understand and apply the basic principles and applications of qualitative research for business and marketing decisions. It will introduce key approaches to qualitative research and a range of techniques for gathering qualitative data. The aim is to enable candidates to evaluate and select appropriate techniques for given research contexts, and to plan for the collection of qualitative data.
 

 
How attendees will benefit?

After completion of the programme, delegates will be able to:

•  Understand an overview of qualitative approaches including observation, interviewing, ethnography, semiotics and online approaches
•  Understand the uses, strengths and limitations of the various qualitative approaches
•  Understand and apply the key principles and features of a range of qualitative data collection methods including depth interviews, group discussions or focus groups, collaborative and deliberate methods such as workshops, juries and panels, online   interviewing and discussions
•  Understand and apply projective and elicitation techniques
•  Setting up and managing a qualitative research project

 
Course Content:

The programme covers the following topics:

•   Basic principles of qualitative research for business and marketing decisions
•  Applications of qualitative research for business and marketing decisions
•  Key approaches to qualitative research
•  Techniques of gathering qualitative data

Course Style:

• Lecture or One-to-One training style.
• In house training.
• Group Training.
• Practical Training.

 
Remember:

• We provide this course in any place and at any time suitable for you.

تحديث بتاريخ 13 February, 2018