Practical Business Analytics هذه الدورة تدرس باللغة الإنجليزية

تفاصيل الدورة

In the highly competitive landscape today, businesses must be equipped with the knowledge and resources to competently deliver consistent outcomes and overcome challenges despite presented the dynamic and oftentimes disruptive environment. Objective and quantifiable insights can be crucial to successfully navigating such challenging conditions. A practical approach business analytics can make the difference.

While there is a lot of hype on the subject and many different interpretations on the topic, they typically fall into the following gaps:

• Unable to access and processing business data for analytics
• Lack of hard quantitative skills to conduct analytics
• Lack of the softer communication skills to convey insights
• For many, is how to put them all together to be effective

Participants will learn the potential of analytics to empower organisations to inform, explain and guide decision making.

Programme Outline

1. Introduction to Business Analytics
2. Business metrics design
3. Practical Application of business metrics design
4. Business analytics framework
5. Statistical analyses concepts for business users
6. Analytics techniques to connect the dots
7. How to apply these techniques to common business issues
8. Customer profiles
9. Strategic product prioritization
10. Visualization of business analytics
11. Class Exercise and Business cases

Key Takeaway
Upon completion of this workshop, participants will be able to;

• Discuss key components to sustainable analytics
• Describe the key principles to metrics design, including the outside-in approach to identify and prioritize business metrics
• Layout a roadmap to build a sustainable analytics function/programme
• Interpret and ask the right questions when presented with analysis results and apply it to augment problem solving and decision making
• Understand the key concepts in conducting analytics
• Demonstrate the important visualization techniques in relation to conveying the right business insights

تحديث بتاريخ 26 March, 2018