Marketing Fundamentals هذه الدورة تدرس باللغة الإنجليزية

تفاصيل الدورة

1- Marketing Background
. Overview of the Industry
. Market Profile (General purchase and usage habits)
. Environmental Analysis
 
2- Competitive Analysis
. Competitive Positioning
. Market Shares/ Sales Volume / Sales and Profit Trends
. Marketing Strategies (for each of the 4 Ps)
. Strengths and Weaknesses of Competition (in terms of 4 Ps)
 
3- Company Background
. Company Profile
. Current Position of the Company/Brand in the Market
. Company/Brand Strengths and Weaknesses Analysis
. Brand Consumer Profile
. Present Marketing Strategy
 
4- Target Market
. Demographics
. Psychographics
. Behavioral
. Geographic
 
5- The Marketing Mix
. Product
. Pricing
. Distribution
. Promotions
  تحديث بتاريخ 16 May, 2024