London College of Fashion Luxury Brand Management and Marketing London College of Fashion
السعر: 1,250 GBP

    تفاصيل الدورة

    This intensive course explores the new ways luxury brands are approaching their markets. You will analyse established and contemporary fashion companies and be introduced to trends in luxury brand management strategies. Through this analysis you will start to understand how they continually redefine themselves to meet the needs of new emerging markets, the Millennials and Generation Z. You will also look at how they integrate technology and digital strategies to reach new audiences.

    The course has been designed and is taught by Sanjeev Davidson, an international expert in the fashion brand development and innovation ;

    Sanjeev has an extensive international fashion brand and lifestyle business background, having worked with Hackett London, Aston Martin and Harrods, as well as luxury designers and brands in emerging markets.

    The course starts with an introduction to the foundations of luxury fashion brands, their product and service offer, before going on to explore the new communication and marketing ; There will be lots of interaction and an expectation to complete team projects through a series of briefs. For the final project you will undertake a group marketing project for a luxury brand in the future, so be ready to roll up your sleeves as well as your minds!

    The course includes:
    • Luxury brand foundations 
    • What does luxury mean now?
    • The luxury brand experience
    • Luxury and trends
    • The luxury catwalk show
    • Research and analysis strategies
    • Luxury consumption
    • Luxury and the digital age
    • Generation Z and other market segments
    • Social media and digital marketing strategies
    • Creating a luxury marketing campaign 
    • Luxury and sustainability
    • Mindtastics™ learning methods

    Level:
    Beginners - Suitable for anyone interested in luxury brands, social media, technology, design, marketing, communication or project management and also entrepreneurs. تحديث بتاريخ 17 September, 2018

    نبذة عن معهد London College of Fashion

    London College of Fashion's rich heritage, and responsiveness to changes in design practice, has positioned it as a leading global provider of fashion education, research and consultancy.
    The College's work is centred on the development of ideas. Its staff and students use fashion alongside historical and cultural practice to challenge social, political and ethical agendas. A forward-thinking business and management portfolio, and relationship with the global fashion and lifestyle industries, reinforces the College's mission to "Fashion the Future".

    LCF holds short courses in Dubai every January and February.

    Students will receive tuition from the high calibre industry professionals who teach on our London courses, to help you pursue your interests in fashion. Courses take place each February, May and October. 

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