تفاصيل الدورة

Objective
  • Create an integrated PR strategy
  • Advanced interview skills
  • Effective use of online PR options
  • Management of electronic media
  • Maximize your organization media strength
  • Understand the rules for lobbying campaigns
  • Manage the merits and demerits of direct email
Outline
  • Senior manager communication challenges
  • What does the media wants?
  • How to integrate PR with the marketing mix?
  • Using Internet PR and viral marketing effectively
  • Identifying the problems that could be faced
  • Developing a PR plan
  • Advanced interview techniques that work
  • Communicating with your body
  • Successful one-to-one press interviews
  • Formulating key messages
  • Controlling emotional responses
  • Delivering attractive speech
  • Making news portals and web news services work for you
  • Developing PR strategies
  • Ensuring that your side of the story is heard
  • Handling the Press - the golden rules
  • Press releases that work
  • Writing effective press releases
  • Using pictures effectively
  • Sourcing PR information
  • Using Radio and Television
  • Web Marketing and PR
  • Cultural diversities on body language
  • Delivering "BAD NEWS"
  • Handling media enquiries
  • Advanced crisis management & reputation management
  • Brief spokespeople prior to media interviews
  • Choosing and using a PR agency
  • Measuring results 
تحديث بتاريخ 16 May, 2024

المتطلبات

There are no eligibility requirement to attend this course.

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