السعر: 15,003 ريال سعودي
- شروط الدفع: استفسار
- أماكن: طريق الشيخ زايد - دبي England - المملكة المتحدة Istanbul, Turkey Kuala Lumpur, Malaysia
- مدة الدورة التدريبية: 5 أيام
تفاصيل الدورة
Objective- Create an integrated PR strategy
- Advanced interview skills
- Effective use of online PR options
- Management of electronic media
- Maximize your organization media strength
- Understand the rules for lobbying campaigns
- Manage the merits and demerits of direct email
- Senior manager communication challenges
- What does the media wants?
- How to integrate PR with the marketing mix?
- Using Internet PR and viral marketing effectively
- Identifying the problems that could be faced
- Developing a PR plan
- Advanced interview techniques that work
- Communicating with your body
- Successful one-to-one press interviews
- Formulating key messages
- Controlling emotional responses
- Delivering attractive speech
- Making news portals and web news services work for you
- Developing PR strategies
- Ensuring that your side of the story is heard
- Handling the Press - the golden rules
- Press releases that work
- Writing effective press releases
- Using pictures effectively
- Sourcing PR information
- Using Radio and Television
- Web Marketing and PR
- Cultural diversities on body language
- Delivering "BAD NEWS"
- Handling media enquiries
- Advanced crisis management & reputation management
- Brief spokespeople prior to media interviews
- Choosing and using a PR agency
- Measuring results
المتطلبات
There are no eligibility requirement to attend this course.
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