Strategic Public Relations Workshop
السعر: 14,566 ريال قطري

    تفاصيل الدورة

    Objective
    • Create an integrated PR strategy
    • Advanced interview skills
    • Effective use of online PR options
    • Management of electronic media
    • Maximize your organization media strength
    • Understand the rules for lobbying campaigns
    • Manage the merits and demerits of direct email
    Outline
    • Senior manager communication challenges
    • What does the media wants?
    • How to integrate PR with the marketing mix?
    • Using Internet PR and viral marketing effectively
    • Identifying the problems that could be faced
    • Developing a PR plan
    • Advanced interview techniques that work
    • Communicating with your body
    • Successful one-to-one press interviews
    • Formulating key messages
    • Controlling emotional responses
    • Delivering attractive speech
    • Making news portals and web news services work for you
    • Developing PR strategies
    • Ensuring that your side of the story is heard
    • Handling the Press - the golden rules
    • Press releases that work
    • Writing effective press releases
    • Using pictures effectively
    • Sourcing PR information
    • Using Radio and Television
    • Web Marketing and PR
    • Cultural diversities on body language
    • Delivering "BAD NEWS"
    • Handling media enquiries
    • Advanced crisis management & reputation management
    • Brief spokespeople prior to media interviews
    • Choosing and using a PR agency
    • Measuring results 
    تحديث بتاريخ 16 May, 2024

    المتطلبات

    There are no eligibility requirement to attend this course.

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