Strategic Public Relations Workshop هذه الدورة تدرس باللغة الإنجليزية

تفاصيل الدورة

• Create an integrated PR strategy
• Advanced interview skills
• Effective use of online PR options
• Management of electronic media
• Maximize your organization media strength
• Understand the rules for lobbying campaigns
• Manage the merits and demerits of direct email

• Senior manager communication challenges
• What does the media wants?
• How to integrate PR with the marketing mix?
• Using Internet PR and viral marketing effectively
• Identifying the problems that could be faced
• Developing a PR plan
• Advanced interview techniques that work
• Communicating with your body
• Successful one-to-one press interviews
• Formulating key messages
• Controlling emotional responses
• Delivering attractive speech
• Making news portals and web news services work for you
• Developing PR strategies
• Ensuring that your side of the story is heard
• Handling the Press - the golden rules
• Press releases that work
• Writing effective press releases
• Using pictures effectively
• Sourcing PR information
• Using Radio and Television
• Web Marketing and PR
• Cultural diversities on body language
• Delivering "BAD NEWS"
• Handling media enquiries
• Advanced crisis management & reputation management
• Brief spokespeople prior to media interviews
• Choosing and using a PR agency
• Measuring results