تفاصيل الدورة
COURSE OVERVIEWSearch Engine Optimisation or SEO is the process of optimising a website to rank on top of the search engine results pages for highly targeted keywords (search queries that potential customers key in to find your products and services). This intensive 30-hour Search Engine Optimization (SEO) Training course covers the most up-to-date search marketing strategies and how to implement them to your existing businesses.
COURSE OBJECTIVES
By the end of the class, participants will:
- Be able to conduct extensive and effective keyword research.
- Understand and be able to implement white-hat on-page optimization techniques.
- Know how to identify link building opportunities and be able to implement them to existing Search Engine Optimization campaigns.
- Know how to use various SEO tools to conduct competitive SEO analysis.
- Be able to create ROI-focused SEO campaigns.
- Be able to optimize a website locally and internationally.
- Be well-versed in the concepts of SEO, the correct methodology and processes required in place.
- Be able to oversee and manage Search Engine Optimization campaigns in-house or through an agency.
TARGET AUDIENCE
Marketing professionals, Web developers, Content developers, and Marketing managers who are required to understand how search engines work in order to manage SEO campaigns and oversee SEO vendors, as well as how to develop/optimize content and webpages to increase search rankings.
تحديث بتاريخ 25 July, 2019
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