MBA-level Advertising Strategy from a former F500 Manager هذه الدورة تدرس باللغة الإنجليزية

تفاصيل الدورة

Learn how to develop holistic advertising strategies across various media. Learn the creative and quantitative approaches to effective advertising plans. 

You will learn how to:

• Develop a rock-solid advertising plan
• Develop a creative advertising strategy
• Measure advertising effectiveness
• Allocate advertising budgets efficiently
• Schedule advertising effectively
• Develop and evaluate advertisements
• Advertise based on the customer journey
• Distinguish when mass advertising and targeted, direct-response advertising is appropriate
• Target different segments with advertising