MBA in Marketing IU International University of Applied Sciences
Every day we experience the results of marketing in our environment. It is important to inspire people and to follow their needs. IU prepares you with the MBA in Marketing optimally for a career in the international advertising industry.
You will develop new skills in areas like international branding and customer relationship marketing and expand your knowledge to be optimally prepared for your future career. With IU, you can study 100% online, on campus, or switch between both with their new flexible studies option.
Modules:
Semester 1
- Leadership
- Innovation and Entrepreneurship
- International Marketing
- Performance Measurement
- Corporate Finance
- Managerial Economics
Semester 2
- Strategic Management
- Business Ethics and Corporate Governance
- Operations and Information Management
- Global Brand Management
- Sales & Pricing
- International Consumer Behaviour
Semester 3
- Applied Marketing Research
- Capstone Project Thesis & Defense
هذه الدورة التدريبية لم تعد متاحة.
- مدة الدورة التدريبية: 18 Months
تفاصيل الدورة
Credit Points: 90 ECTSEvery day we experience the results of marketing in our environment. It is important to inspire people and to follow their needs. IU prepares you with the MBA in Marketing optimally for a career in the international advertising industry.
You will develop new skills in areas like international branding and customer relationship marketing and expand your knowledge to be optimally prepared for your future career. With IU, you can study 100% online, on campus, or switch between both with their new flexible studies option.
Modules:
Semester 1
- Leadership
- Innovation and Entrepreneurship
- International Marketing
- Performance Measurement
- Corporate Finance
- Managerial Economics
Semester 2
- Strategic Management
- Business Ethics and Corporate Governance
- Operations and Information Management
- Global Brand Management
- Sales & Pricing
- International Consumer Behaviour
Semester 3
- Applied Marketing Research
- Capstone Project Thesis & Defense
تحديث بتاريخ 31 August, 2023
المتطلبات
Academic Requirements:
- Completed undergraduate study from a public or officially recognized university/higher education institution (180 ECTS for years MBA and 240 ECTS for 1 year MBA).
- Final grade of at least ""Satisfactory"" or grade C (as commonly used in the and Canada).
- To start a 90-ECTS MBA, you can “bridge” 30 ECTS by demonstrating 1 additional year of professional experience. This means you can access the programme already with 180 ECTS credits.
- At least one-year work experience before the start of the IU Master program (achieved after previous studies).
- Plus: At least two years work experience when you want to graduate.
- Proof of English skills
- If English is your native language or you graduated from an English-speaking school/university, you do not have to prove your English skills
- Speexx Certificate (complimentary when signing up with IU - free of charge)
نبذة عن معهد IU International University of Applied Sciences
IU University of Applied Sciences provides quality programmes for Bachelor, Master, and MBA degrees with a whole new approach. We have established campuses for students who want to complete their studies on site but also offer our full programmes online for distance learning. In this way, we enable students to develop on a personal and professional level and help advance their careers through future-oriented, flexible studies. What drives us, is what drives you: We design our programmes and courses to be as flexible and innovative as possible—without sacrificing quality. We deliver specialist expertise and innovative learning materials as well as focusing on excellent student services and professional advice. Our programmes are characterised by the effective transfer of subject-specific knowledge and soft skills in order to prepare graduates for the international business world. Geared to the demands of the global market Studying at IU makes careers in a global environment possible and we welcome students from all over the world. We prepare you for your international career with internationally relevant educational content and pay close attention to providing you with an international perspective for both general management modules and subject-specific content.
عرض الجميع دورات IU International University of Applied Sciences