Marketing Principles - Kotler & Armstrong Text هذه الدورة تدرس باللغة الإنجليزية

تفاصيل الدورة

This introductory marketing course covers identifying segmentation, differentiation, target marketing and positioning opportunities that can be addressed with the proper marketing mix. All of this is taught in the context of today's complex global environment. By course end, you will be able to analyze a marketing opportunity and write a marketing plan to address that opportunity. A must for both corporate marketing employees and budding entrepreneurs.