تفاصيل الدورة
Join thousands of students across the globe, learning Marketing Management from Prof. Vijay in an easy to understand language with lots of examples.
In one of the most comprehensive course available on marketing management online, this MBA level course covers most of the marketing management curriculum taught all across the world. This course also covers the concepts dealt in leading books by authors like Philip Kotler, Kevin Lane Keller, Gary… + المزيد
تفاصيل الدورة
Join thousands of students across the globe, learning Marketing Management from Prof. Vijay in an easy to understand language with lots of examples.
In one of the most comprehensive course available on marketing management online, this MBA level course covers most of the marketing management curriculum taught all across the world. This course also covers the concepts dealt in leading books by authors like Philip Kotler, Kevin Lane Keller, Gary Armstrong, Charles Lamb, Joseph Hair, Noel Capon and so on.
In 13 sections, this course helps you learn Marketing through more than hundred short videos.
In this course,
- We begin with the definition of Marketing and discuss the role and importance of Marketing in a business. Then it is followed by Marketing Mix - 4Ps and 7Ps of Marketing.
- Then questions like - 'How do you create Customer Value' and 'how do you identify the needs of the customers' are answered through concepts of Customer Value and Marketing Research.
- We also try to understand the Consumer as well as Business Buying Behaviour.
- 'How do you identify a market segment' and the processes involved in Targeting and Positioning are discussed in the course.
- The concepts related to Branding, Product Strategy, Product Mix, Product Life Cycle and New Product Development have been discussed.
- We also review the concepts of Price and Pricing Strategies with Price Adaptations and Price Changes.
- We also learn about Marketing / Distribution Channels, Channel Levels and Channel Design Decisions.
- Then finally we learn about Advertising and Promotions with Public Relations, Direct Marketing, Personal Selling and Digital Marketing.
All the above concepts have been simplified through real world examples from leading companies of the World.
All the concepts have been discussed with a talking head video and slides to make learning better and faster.
This course also comes with:
~ Lifetime access with all future updates
~ Fast and Friendly support in the Q&A - Comments section
~ Udemy Certificate of Completion
~ A 30 Day "No Questions Asked" Money Back Guarantee!
'Buy Now' this course risk free and master the subject area of Marketing.
See you there...
تحديث بتاريخ 22 March, 2018 - أقل
