Marketing Management هذه الدورة تدرس باللغة الإنجليزية

تفاصيل الدورة

Marketing is the management process responsible for identifying, anticipating and satisfying customer needs profitably. Marketing management, and establishing a marketing orientated organisation with the emphasis on the customer, is a core component in an organisation’s success.

About Marketing management?

The Association of Business Executives (ABE) offers three levels of qualification in marketing management to improve your knowledge and skills. The programme starts with the Level 4 Diploma in Marketing Management and enables you to progress through the Level 5 Diploma up to the Level 6 Diploma.

There is also a Level 6 Extended Diploma which combines the Level 5 and Level 6 Diplomas into a single qualification.

ABE qualifications are:

• Practical professional qualifications which will help you find a job or obtain a promotion
• Officially recognised for university entrance by more than 80 universities worldwide, and also accepted by many more, for entry onto the first, second or final year of study (depending on the QCF level of ABE qualification)
• High quality as ABE is recognised by Ofqual, the UK’s regulatory authority, as well as equivalent bodies worldwide
• Listed on the UK’s Qualifications and Credit Framework (QCF) of regulated qualifications
• Taught to 50,000 students worldwide every year by hundreds of colleges which between them offer a range of flexible study options (full time, part time, distance learning or self-study)
• Provided with comprehensive student support information including study tips, study manuals,pastexam papers,specimen answers, recommended reading lists and a quarterly magazine available online or in print
• Flexible, as the optional units enable you to specialise in the areas that particularly interest you, units can be studied in any order, and many units are common to more than one programme, so you can very easily switch between qualifications or take a second qualification at the same level
• Cost-effective because ABE is a not-for-profit organisation so it endeavours to ensure that its prices are always as affordable as possible, plus taking an ABE qualification to fast track to university can give you significant savings