تفاصيل الدورة
Learn how to give companies a competitive edge and how to increase their value by infusing business with creative methodologies such as design thinking and an entrepreneurial approach.
In a published study from October 2018 called “The Business Value of Design”, the global consulting firm McKinsey & Company demonstrated that companies who regard design and the employment of creativity as principal drivers in their value-generation outperform industry-benchmark growth by as much as two to one.
Comprehensive disruption through digitisation, changing marketplaces, and consumer behaviour have created a new professional playing field between creative design, business strategy, and IT development. Innovation-centered companies increasingly look for managers who understand how to use design as a prominent driving factor behind business decisions and how to incorporate right-brain-thinking and an artistic attitude in business, as strategic assets in the generation of innovation and sustainable consumer-value, and in the transformation of a companies’ organisation and vision.
Our established and fully accredited Master's programme “Innovation Design Management” is positioned right at the intersection of design and business. It wants to shape individuals who accept these complex, fast-paced challenges and who take an integrated approach with strategies that combine the best of design, business, and technology. This is, among others, accomplished through a range of intense project activities that will be held in close cooperation with leading industry professionals and actual enterprises who face these very challenges.
Graduates will be employed in highly innovation- or design-driven companies as Chief Design Officers, Design Managers, Strategic Brand Managers, or Venture Architects.
FEES:
- Standard: 2 years (120 ECTS): 45, AED per year
- Fast-track, years (90 ECTS): 49,000 AED (first year)
COURSE DURATION:
2 years (120 ECTS) or years (90 ECTS).
المتطلبات
Completed Application FormEducational DocumentsHigh School Diploma and TranscriptUndergraduate Degree (Bachelor’s, MBA, or Master’s) – must be officially translated to English or German.Proof of Language ProficiencyValid English language certificate with any of the following scores:TOEFL iBT: Minimum score of 72TOEFL ITP (paper-based): Minimum score of 543Pearson Test of English (Academic): Minimum score of 59Pearson Test of English (General): Level 1Cambridge English Advanced/Proficiency: Overall score of 160Cambridge Exam First (FCE)TOEIC:Listening/Reading: Minimum score of 785Speaking: Minimum score of 160Writing: Minimum score of 150Each component must meet or exceed the minimum required score.EF SET (50-minute Test): Minimum score of 51 (only for students applying with an MOI letter)Duolingo English Test: Minimum score of 95Curriculum Vitae (CV)Copy of PassportA scanned copy of the applicant's passport.Motivation LetterA detailed letter with a minimum of 500 words outlining the applicant's motivation for pursuing the program, relevant experiences, and career goals.Portfolio (Optional)A portfolio with work samples is encouraged for applicants with a design background.Supplementary QuestionsResponses explaining why this program is the best fit for the applicant.
وظائف مناسبة لهذه الدورة
chief design officers , Design Manager , strategic brand manager , venture architectsالموقع
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