Impact of Social Media on the Supply Chain هذه الدورة تدرس باللغة الإنجليزية

تفاصيل الدورة

This course addresses the multiple issues social media and new technology generates in the supply chain and logistics markets ("SC&L"). The industry terminology used throughout this course, is mainstream within SC&L industry. The course focuses on traditional communications in the SC&L which until now have been unidirectional, in that it informs only in one direction or another, e.g., customer relationship management ("CRM") - aimed at just for consumers. Social media amalgamated with new technology is now enabling omnidirectional communications, which is contributing to increased complexity in the SC&L. If you are working in SC&L in roles such as; procurement, operations, distribution, sales and marketing, distribution, freight management and manufacturing functions - this is a course for you