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Once you have created your irresistible menu and your tantalizing core content, your next task isto combine your words with slides and create a PowerPoint presentation.
By August 2012, it was estimated that 350 PowerPoint presentations are given eachsecond across the globe. So the mere fact that you're putting on a slide show in connection withyour presentation isn't very compelling. Certainly how it looks may set it apart, and I willdiscuss some techniques for making your graphics look good in chapter 4. But before you decidewhat kind of visuals you'll use and when you'll use them, you have to think about why you areusing them.
In putting together a good presentation, here's the critical point to remember: a slideshowis a visual aid. And that's exactly how it should be used: not as a crutch, but as an aid—something that adds to your presentation. Many presenters make a huge mistake here.
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