- شروط الدفع: استفسار
- أماكن: طريق الشيخ زايد - دبي England - المملكة المتحدة Istanbul, Turkey Kuala Lumpur, Malaysia
- مدة الدورة التدريبية: 5 أيام
تفاصيل الدورة
Day 1The role of promotion and the marketing mix
· An overview of the marketing mix
· The role of promotion in marketing
· The elements of the marketing mix
> Advertising
> Personal selling
> Public relations
> Sales promotion
· Promotion mix strategies across the Product Life Cycle
Day 2
Event management: creating company or brand exposure
· Creating an event concept
· Key elements of event design
· Event planning and execution
· Aligning event elements with company or brand identity
· Creating an event check-list
Day 3
Launching an advertising campaign
· Marketing communications objectives
· Characteristics of a successful campaign
· Steps in creating an advertising campaign
· A typical IMC plan template:
> Situational analysis
> SWOT analysis
> Marketing communications objectives
> Marketing communications message objectives
> Marketing communications strategies
> Marketing communications mix
> Marketing communications budget
> Marketing communications media scheduling
> Marketing communication monitoring & control
· The role of the advertising agency
· Typical full-service agency organization
· What to ask from the advertising agency
· Team workshop: launching a full MARCOM campaign
Day 4
The framework of promotional campaigns
· Assessing the brand's strengths and weaknesses
· Identifying a clear positioning
· Identifying the target market
· Selecting a consistent message
· Evaluating different creative briefs
· Agreeing on the final strategic copy
Day 5
Digital marketing campaign strategies
· Traditional versus digital marketing
· Some digital marketing tools
> Google plus
· Email marketing
· Mobile marketing
· Pay per click marketing
· Preparing and managing a digital marketing campaign
· Website analytics: measuring the effectiveness of digital marketing
تحديث بتاريخ 16 May, 2024
المتطلبات
There are no eligibility requirement to attend this course.
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