Marketing Communication Workshop هذه الدورة تدرس باللغة الإنجليزية

تفاصيل الدورة

Day 1
The role of promotion and the marketing mix
· An overview of the marketing mix
· The role of promotion in marketing
· The elements of the marketing mix
  > Advertising
  > Personal selling
  > Public relations
  > Sales promotion
· Promotion mix strategies across the Product Life Cycle
 
Day 2
Event management: creating company or brand exposure
· Creating an event concept
· Key elements of event design
· Event planning and execution
· Aligning event elements with company or brand identity
· Creating an event check-list
 
Day 3
Launching an advertising campaign
· Marketing communications objectives 
· Characteristics of a successful campaign 
· Steps in creating an advertising campaign 
· A typical IMC plan template:
   > Situational analysis
   > SWOT analysis
   > Marketing communications objectives 
   > Marketing communications message objectives 
   > Marketing communications strategies
   > Marketing communications mix 
   > Marketing communications budget
   > Marketing communications media scheduling
   > Marketing communication monitoring & control 
· The role of the advertising agency
· Typical full-service agency organization 
· What to ask from the advertising agency  
· Team workshop: launching a full MARCOM campaign
 
Day 4
The framework of promotional campaigns
· Assessing the brand's strengths and weaknesses
· Identifying a clear positioning
· Identifying the target market
· Selecting a consistent message
· Evaluating different creative briefs
· Agreeing on the final strategic copy
 
Day 5
Digital marketing campaign strategies
· Traditional versus digital marketing
· Some digital marketing tools
  > Facebook
  > Twitter
  > LinkedIn
  > Google plus
· Email marketing
· Mobile marketing
· Pay per click marketing
· Preparing and managing a digital marketing campaign
· Website analytics: measuring the effectiveness of digital marketing
 
  تحديث بتاريخ 16 May, 2024