Corporate Social Responsibility هذه الدورة تدرس باللغة الإنجليزية

تفاصيل الدورة

Day 1: Introduction to Corporate Social Responsibility
· Defining Corporate Social Responsibility
· The Concepts of Corporate citizenship
· Business criticism in a CSR cycle
· Historical perspectives
· Points of View on CSR
· Caroll's four-part definition
 
Day 2: Importance of CSR
· 3Ps Theory (People, Planet, Profits)
· Two different views of CSR
· Corporations involvement in CSR
· Arguments for and against CSR
Ethics and CSR
· Definitions and relationships
· Business ethics developments
· Ways companies integrate ethics
· Engagement in a global code of business ethics
· Making decisions on ethical issues
 
Day 3: The evolution and revolution of CSR
· The rise and fall of CSR
· The failure of CSR: three curses
· Embracing the future: five principles
· Shapeshifting: from CSR to CSR
 
Day4: Rules for effective CSR communication
· Characteristics of information relating to CSR
· Rule 1: act first, talk later
· Rule 2: the why and the wherefore
· Rule 3: be prepared
· Rule 4: CSR must be a boardroom priority
· Rule 5: involve the employees
· Rule 6: extract messages
· Rule 7: everybody is different
· Rule 8: embrace dialogue
· Rule 9: become an example of good practice
· Rule 10: responsible product brands
 
Day 5: Challenges of CSR
· Friedman versus Russell
· Dimensions of CSR
· Models of CSR
· Features of CSR models
· CSR in developing countries
· Drivers of CSR in developing countries
· CSR implementation framework
· Common mistakes in CSR
· Factors to consider in a business case for CSR تحديث بتاريخ 16 May, 2024