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In this course, I share lessons I've learned in over 30 years of writing. What is the number one mistake that writers repeat over and over - not understanding their audience! Great copy starts with an understanding of your audience.

It takes a little extra work up front. But, it makes the actual writing easier, more authentic and more effective.

I don't' care if your objective is to get more opt-ins, more conversions, more readers or simply to communicate clearly. The way to achieve+ المزيد

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