تفاصيل الدورةProfessional Certification in Digital Marketing course is carefully designed by a group of industry experts keeping in mind the requirements of the industry. This program is specially crafted for professionals, entrepreneurs & aspiring individuals, who intend to expand their skills & gain expertise in the field of Digital Marketing.
Our trainers are experienced subject matter experts who have been working in the digital marketing industry. We follow a unique training methodology, which would not only provide you with the knowledge but also build the confidence in you to leverage the immense potential of online marketing.
We will cover 5 Modules spread across 32 Hours in this comprehensive program. Below is a list of the modules included in PCDM:
Module 1. Search Engine Optimization Masterclass
Module 2. Social Media Marketing Masterclass (Facebook, Twitter, Instagram, LinkedIn, Snapchat)
Module 3. Google AdWords (SEM) Masterclass (Search, Display, YouTube & Remarketing)
Module 4. Mobile Marketing Masterclass
Module 5. Google Analytics Masterclass
This program is meant for professionals who wish to start a career in Digital Marketing field be it as a manager in a company or as a Freelancer Consultant. During the program, the program director would discuss, demonstrate & present the techniques to effectively manage Digital Marketing campaigns. Now it is up to you and your career decision if you want to use them for your employer or for your clients.
Upon completing the course you would be provided with following certifications:
- Certificate of Proficiency from Inc Academy
- Exam Based Certificate from Facebook
- Exam Based Certificate from Google
What Will you learn from the Program?
- Increase your website's visibility through Search Engine Optimisation (SEO) techniques
- Drive qualified traffic to your website through Pay-Per-Click (PPC) advertising using Google AdWords Platform
- Execute display & social media advert campaigns
- Capture, segment and manage email subscribers so you know how to plan and execute a successful email marketing campaign
- Use suitable social media channels for different business goals and objectives
- Measure and optimize your social media campaigns
- Leverage mobile marketing for its micro-targeting advantages
- Analyze and optimize your overall digital marketing activity
- Create a formal digital marketing plan for your business
- Strive for innovation in the organization & disrupt the market before you are disrupted
Gaurav Oberoi will be the trainer for the program. Gaurav Oberoi is a Serial Entrepreneur with more than a decade of Experience as a Digital Marketing Thought leader, Technology Entrepreneur, Digital Transformation Consultant & Business Coach.
As an official regional Trainer & Consultant for Google Partner Academy, Gaurav has trained over 250 Google Partner Agencies. Gaurav has also been associated with various Google Premier SMB partners in India & Middle East as a Consultant & Business Strategist.
Gaurav is a Harvard Business School Graduate with Bachelors of Engineering & Masters in Business Administration (MBA).
" I recommend and certainly encourage others to attend Professional Certification in Digital Marketing Training from Inc Academy. Gaurav is So Good & So Knowledgable; - Rehab Sharif - CEO & Founder - WhiteDeal Bahrain & GCC
- Instructor-Led Presentations
- Group Exercises
- Live Projects
- One-One Counselling Sessions
- Industry Case Studies
- Assessments & Project Reports
This course is for professionals who wish to establish their career in digital marketing. We don't assume that you have any prior knowledge of digital marketing. Through various modes & stages of the training program, we ensure that our participants with varying degree of knowledge about digital marketing successfully master all aspects of digital marketing to fulfill their desired objectives.
This course benefits various levels of skill and experience and will empower you to maximize the impact of your marketing through powerful digital tools.
- Marketing Executives, Managers, Senior Management
- IT Managers
- Business owners & Entrepreneurs
- Anyone responsible for developing and/or implementing a digital marketing strategy for their organization
- Sales & Customer care representatives
- Anyone looking to pursue a career in digital marketing
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