MBA in Public Relations and Advertising هذه الدورة تدرس باللغة الإنجليزية

تفاصيل الدورة

MBA in Public Relations and Advertising - Universidad Católica de Murcia (UCAM)

The MBA in Public Relations and Advertising is a dynamic, one-year program designed to provide learners with in-depth knowledge of the relationship between products, services, and the public. This fully accredited and internationally recognized Business Administration (MBA) program equips students with the tools to excel in advertising strategies and public relations management, preparing them for leadership roles in these impactful industries.

Universidad Católica de Murcia (UCAM) is a top-tier European university established in 1996. UCAM offers over 163 programs, including Business Administration, public relations, advertising, and AI-driven marketing. Its learning centers in the UAE, Indonesia, and Singapore provide a global learning environment.UCAM has partnerships with over 360 international universities, including Stanford University and the National University of Singapore, ensuring unparalleled academic and professional exposure.

Program Highlights:

• Fast-Track Completion in 1 Year
• Flexible Online Study Mode
• EMI Payment Options for affordability
• European Accreditation with global recognition
• Dual Certification from Cambridge International Qualifications (UK) and Universidad Católica de Murcia (Spain)

Benefits of Attending:

• Gain expertise in advertising principles, media strategies, and public relations management.
• Explore the integration of AI-driven marketing tools in public relations and advertising.
•  Learn strategic planning for brand communication and campaign execution.
•  Participate in live and recorded lectures by expert faculty.
•  Regular webinars hosted by leaders in advertising and public relations.
•  Earn a prestigious MBA in Business Administration with international accreditation.
•  Complete a dissertation on a topic of your choice, addressing practical challenges in PR and advertising.

Learning Outcomes:

• Master the principles of public relations, advertising, and integrated marketing communications.
• Explore the role of AI in modern advertising strategies.
• Develop leadership and decision-making skills tailored to PR and advertising industries.
• Access an easy-to-use LMS and an extensive online library for continuous learning.
• Conduct impactful research on emerging trends in public relations and advertising.

Assessment Methodology:

The program adopts an assignment-based assessment approach, requiring students to submit practical assignments after each module. This ensures a strong connection between theoretical knowledge and real-world applications.